Junk Science Essay

What drove me to this choice dependent on Baloney Detection Method, the individual composing this article didn't list what their identity is, regardless of whether they have a degree in the issue that they are discussing, nor do they list who or what organization is supporting them. No solid sources are recorded in the event that the peruser needs to check any of the data is to be valid. The Pacific Northwest Tree Octopus †Baloney garbage. In spite of the fact that this article list who are the journalists of this article, it doesn't give any data if either understudy has gotten a degree in the data that they are talking about. It does exclude what organization or association that is supporting the creator. The sources that they recorded are not dependable. The article doesn't state whether this data has been checked on nor confirmed by any master, however just cases from a book, articles, and you tube recordings. Ecological Effects of Genetically Modified Food Crops †Reliable Unlike the other two articles, this article uncovers the name and the calling degree this individual has for the issue that is been talked about. The article list who the writer is with and who stands to profit by the work. The article has an assortment of dependable sources included if the peruser has any inquiries or basically needs to confirm the issue being talked about. This article list the examination, composed work, claims and field work that has been led by different specialists. This article gives larger part the entirety of the data required for the inquiries that are being posed to decide if it is garbage science.

Why Did Both Hungary In 1956 And Czechoslovakia In 1968 Rebel Against

For what reason did both Hungary in 1956 and Czechoslovakia in 1968 renegade against Soviet Domination? For what reason did both Hungary in 1956 what's more, Czechoslovakia in 1968 radical against Soviet Domination? The reasons for such a gigantic and all-charming insubordination, which happened both in Hungary (1956) and in Czechoslovakia (1968), started most from profound established threat towards Soviet mastery in the Eastern Europe in the post-war time. A ceaseless political and social concealment by Soviet domineering strategies, clearly connected with financial limitations, combine to incite strong rebellions. Transient reasons are of no less significance in the examination of these occasions. For the situation of Hungary, Khrushchev's discourse on the twentieth Part Congress - which undermined Stalinist standard and empowered an arrangement of redirection - played a huge job in the advancement of Hungarian obstruction. While watching occasions in Czechoslovakia, the job of Dubcek's administration ought to be stressed, since it was their new program, which brought a critical eagerness up in Czechs, to focus on a nonpartisan course. One of the fundamental purposes behind the inception of a specific estrangement process in Hungary was the verge of a financial fiasco, to which Hungary was brought by its ex-head Matyas Rakosi in the mid-1950's. Since Hungarian financial improvements reflected those of the Soviet Union, Rakosi additionally caused a solid accentuation on the develop to of Hungarian substantial industry to the detriment of the remainder of the economy. Moreover, Rakosi's replacement, Imre Nagy, was to seek after Malenkov's ?new course', which expected to redirect the nation's assets to light industry furthermore, hold onto the forced collectivization of agribusiness. The monetary unwinding prompted a relating scholarly unwinding. Learned people started to examine not just the nature of the adjustments in Hungarian socialism, yet in addition the estimation of a Communist framework; society initiated bantering on the chance of accomplishing popular government in a Communist state. Nagy's arrangements were stopped by the fall of his Soviet Protector, Malenkov, in February 1955. Rakosi seized the chance to recover administration over both the state and the gathering, re-establishing a Stalinist firm stance. Nagy gave in without a battle, maybe on the grounds that he expected Rakosi would bomb in his endeavor to re-force ideological congruity. His instinct has not hoodwinked him; contempt of Rakosi's merciless and severe system which executed at any rate 2000 individuals and put 200,000 other in detainment facilities also, death camps was colossal. Masses were irritated by the falling expectations for everyday comforts, while despised gathering pioneers were serenely off. In any case, Nagy could barely have expected the purge in the Soviet square that was to result from Khrushchev's censure of Stalin at the twentieth Party Congress in February 1956. While Rakosi attempted to restore his position, Khrushchev was excusing Bela Kun, a ruined previous Rakosi rival and a National Socialist. Lightened by Khrushchev's activity, Hungarian educated people requested an examination of Rakosi's past, and after three months, enlivened by Gomulka's fruitful substitute Poland, straightforwardly restricted Rakosi in the sections of the gathering paper Szabad Nep. The Soviet Union contradicted Rakosi's arrangement to quiet his resistance by capturing Nagy and different savvy people, both since the arrangement may fall flat and in light of the fact that it absolutely would not charm the Socialist gathering to the Hungarian populace. The Soviet heads concluded time was ready for an adjustment in the administration in the Hungarian Communist Party (CPH). All things considered, they denunciated Nagy as a potential head and designated Erno Gero, whose administering techniques, as per Tito, were in no specific path not the same as Rakosi's. Had the Soviet heads upheld Nagy now, whenever he despite everything got an opportunity to put himself at the head of the transforming powers, they may have forestalled the more extreme insurgency that was to follow. In spite of the fact that the Hungarian uprising had fizzled because of the military prevalence of the Soviet Union, the yearning for advancement what's more, freedom would not be stifled. In Czechoslovakia in the 1960's the inside changes went furthest from some other satellite state in the Eastern square, which represented the most immediate test to the Soviets. The Czechoslovakian restriction heightened continuously for a few reasons. First of all, the Czechs were mechanically and socially the most developed of the Eastern coalition people groups, who emphatically protested the over-brought together Soviet control of their economy. It appeared to be silly, for instance, that they ought to need to endure low quality iron-mineral from Siberia when they could have been utilizing high-grade from Sweden. From 1918 until 1938, Czechoslovakia had been a liberal, west-orientated state, esteeming law based standards, such as the right to speak freely of discourse, opportunity of development, etc. Soviet securing of Czech region has not just acquired Russian mastery the nation's political issues, yet additionally the ideological vulnerability. Social-political restraint - media/press control, limitations on

Top 10 Application Tips Summary COLUMBIA UNIVERSITY - SIPA Admissions Blog

Top 10 Application Tips Summary COLUMBIA UNIVERSITY - SIPA Admissions Blog Those of you following the blog know that we have now finished our series entitled Top 10 Application Tips.   In order to make the series easy to reference, below you will find links to all 10 entries.   The January 5th deadline is almost here and if you have yet to submit your application reviewing this list will prove very helpful. 1.   Test Score Reporting 2.   Recommendation Letters 3.   Personal Statement 4.   Résumés 5.   Submission of Documents 6.   Transcripts 7.   Fellowship Statement 8.   Technical Support 9.   Tracking and Communication 10.   Follow the Blog

How to Organize Compare-Contrast Paragraphs

Organizing two compare-and-contrast paragraphs is just a mini version of creating a compare-and-contrast essay. This kind of essay examines two or more subjects by comparing their similarities and contrasting their differences.  In the same way, compare-contrast paragraphs compare and contrast two things in two separate paragraphs. There are two basic methods for organizing compare-contrast paragraphs: the block format and a format where the writer separates similarities and differences. Block Format When using the block format for a two-paragraph comparison, discuss one subject in the first paragraph and the other in the second, as follows: Paragraph 1: The opening sentence names the two subjects and states that they are very similar, very different or have many important (or interesting) similarities and differences. The remainder of the paragraph describes the features of the first subject without referring to the second subject. Paragraph 2: The opening sentence must contain a transition showing you are comparing the second subject to the first, such as: Unlike (or similar to) subject No. 1, subject No. 2... Discuss all the features of subject No. 2 in relation to subject No. 1 using compare-contrast cue words such as  like,  similar to, also, unlike, and on the other hand,  for each comparison. End this paragraph with a personal statement, a prediction or another enlightening conclusion. Separating Similarities and Differences When using this format, discuss only the similarities in the first paragraph and only the differences in the next. This format requires careful use of many compare-contrast cue words and is, therefore, more difficult to write well. Create the paragraphs as follows: Paragraph 1: The opening sentence names the two subjects and states that they are very similar, very different or have many important (or interesting) similarities and differences. Continue discussing similarities only using compare-contrast cue words such as like, similar to and also, for each comparison. Paragraph 2: The opening sentence must contain a transition showing that you are pivoting to discussing differences, such as: Despite all these similarities, (these two subjects) differ in significant ways. Then describe all the differences, using compare-contrast cue words such as differs, unlike, and on the other hand, for each comparison. End the paragraph with a personal statement, a prediction, or another compelling conclusion. Create a Pre-Writing Chart In organizing compare-contrast paragraphs, using either of the above methods, students may find it helpful to create a compare-contrast-prewriting chart. To create this chart, students would create a three-column table or chart with the following headers topping each column: Subject 1, Features, and Subject 2. Students then list the subjects and features in the appropriate columns. For example, a student might compare life in the city (Subject No. 1) vs. the country (Subject No. 2). To start, the student would list Entertainment, Culture, and Food, in the rows under the Features header. Then, next Entertainment, the student could list theaters, clubs under the City header and festivals, bonfires under the Country header. Next might be Culture in the Features column. Next to Culture, the student would list museums in the City column and historic places under the Country column, and so on. After compiling about seven or eight rows, the student can cross out the rows that seem least relevant. Crafting such a chart helps the student create an easy visual aid to help write the compare-contrast paragraphs for either of the previously discussed methods.

Like Father, Like Son - 1406 Words

Like Father, Like Son Man’s goal in life is not to do something incredible during his lifetime, but instead to leave something incredible behind for future generations to act and build on. In Cormac Mccarthy’s The Road, a man and his son struggle for survival in a post-apocalyptic era. The majority of this struggle revolves around the lack of food in the world and the boy’s constant fear of life itself. In order to combat these struggles, the man is forced to have all faith and must keep trekking forward to teach his son never to give up on life. Although throughout the novel, these constant challenges never seem to be conquerable, the man never seems to lose hope up until the moment that he dies. The boy who acts cowardly and frightened†¦show more content†¦Any vulnerability that is shown by him will be reflected negatively to the boy and thus would stick with him forever. The man is not necessarily trying to show the boy this pride and determination to make himself happy or even to excite the boy. The man is showing the boy this so that when the man eventually passes, the boy will be ready to take on the world by himself with having no fear and all faith in himself. The man explains to the boy, â€Å"just remember that the things you put into your head are there forever, he said. You might want to think about that. You forget some things, dont you? Yes. You forget what you want to remember and you remember what you want to forget (10). The man believes that what he continually tells his son about life will always stay there with him. The boy will always want to forget the loss of his father because it will make him sad, but he will never be able to forget the values that his father has taught him. The man will do anything in the world for his son. â€Å"Now you know. It may happen again. My job is to take care of you. I was appointed to do that by God. I will kill anyone who touches you. Do you understand?† (77). The man believes he is destin ed to do anything for his son; his son is his legacy and therefore his son is a part of him. This love between man and son goes so deep that the man is poised anything in theShow MoreRelatedMovie Analysis : Like Father, Like Son888 Words   |  4 PagesLike Father, Like Son was a powerful drama showcasing the inner workings of Japanese families and the stark contrast between Japanese social classes. The film exposed the differences between a high income single child family with that of a low income multiple child family. These two families were forced to decide if they would attempt to reunite with their first born sons who were switched at birth. The director, Hirokazu Koreeda, was able to masterfully explore the aspects of Japanese families byRead MoreFrankenstein: Like Father Like Son Essay2250 Words   |  9 Pagesthey deem him a monster as well. One even goes so far as shooting the creature after the creature has just saved the life of this man’s child. Even though eve ryone deems the creature to be a monster we find through close examination that, â€Å"like father like son,† this monster is no more a monster than the one who creates him. When we compare the two we find that they are more alike than they realize. For example, we see that they are similar in the sense that they both start out with good intentionsRead MoreLike Father, Like Son : An Analysis On The Development And Complexities Of Kin Relations Essay1953 Words   |  8 PagesLike Father, Like Son: An Analysis on the Development and Complexities of Kin Relations A sociological thought piece, Chris McKinney’s The Tattoo is bursting with toxic relationships. Amongst these, McKinney uses the strained kinship between Ken Hideyoshi and his father to partially explain how people fall into cycles of violent behaviour. To understand the richness of the text, violence will be characterised as the intentional or unintentional application of force, and/or power resulting in psychologicalRead More Like Father, Like Son: A Deeper Look into the Bush Legacy Essay3224 Words   |  13 PagesLike Father, Like Son: A Deeper Look into the Bush Legacy Although all individuals are unique no matter how closely related they might be, sometimes, their similarities over shadow their differences and yield a very interesting combination of events that almost have a deja vu effect on its audience. The Bush family serves as the perfect illustration for this phenomenon. From their family history and business life, to their lives as the Presidents of the United States of America, George HerbertRead MoreIkemefuna Relationship to Okonkwo Is Like a Father-Son Relationship Because He Really Didn’t Care About Anyone Else Like He Cared About Ikemefuna but He Really Didn’t Want to Act or Show Like Cared for Him Because It2037 Words   |  9 PagesIkemefuna relationship to Okonkwo is like a father-son relationship because he really didn’t care about anyone else like he cared about Ikemefuna but he really didn’t want to act or show like cared for him because it would make him seem soft or weak like he couldn’t be the man in charge. His thoughts of Okonkwo is that he took him under his wing like a father figure would do because he pleaded for his mother to let him come on the way but she was still very uneasy about him going on the journeysRead MoreBelgian Musician, Songwriter Paul Van Haver1373 Words   |  6 PagesBelgian musician, singer, songwriter Paul Van Haver, better known as his stage name Stromae, describes the altering effect of a father and son’s neglected relationship from the sons point of view in his music video â€Å"Papaoutai,† which translates to â€Å"papa where are you?† Stromae himself is featured in the music video as he plays the son’s lifeless like father, while his son continuously dances throughout the video expressing his emotions to him. He creates a dramatic tone in the video in order to appealRead MoreProdigal Son809 Words   |  4 Pagesoriginal story of the prodigal son is very touching but is written as all bible stories are wri tten and that is to put anyone to sleep. However, Garrison Keillors version of the prodigal son makes the same point and is fun to read. He brought it in to a more modern day setting but the same message is sent like the original story. The story of the prodigal son is that he wanted his father to give him everything that he would inherit when the father passed on. His father agreed and he left home withRead MoreTheme Of Father And Son Relationships In Night By Elie Wiesel1212 Words   |  5 PagesOne of the major themes that can be found in Night, by Elie Wiesel, is one of father/son relationships. To quote a father from the book, Stein, â€Å"The only thing that keeps me alive is knowing that Reizel and the little ones are still alive.† Not all father/son relationships are as good however. Another part of the book reads, â€Å"I once saw. . . a boy of thirteen, beat his father for not making his bed properly. As the old man quietly wept, the boy was yelling, ‘If you don’t stop crying instantly, IRead MoreFamily Dynamics in Peter Shaffer’s Equus and Metamorphosis by Franz Kafka1068 Words   |  5 Pagesthe main character from the father figure within each story. Kafka and Schaffer bot h contrast similar ideas of rejection within a father and son relationship in Equus and The Metamorphosis, to imitate the way society policies its members through family disagreements. The family differences about religion in one novel, and the stress because of a major transformation which causes the parent to work in another, creates tension, and in turn results in rejection towards the son in the two books. ThroughoutRead MoreComparing and Contrasting Strongman by Tony Curtis and The Follower by Seamus Heaney1266 Words   |  6 Pages as Curtis’ father is mentioned as being a carpenter. Curtis included these to represent his fathers career. Imagery is used to demonstrate his fathers ‘chest like a barrel’, and ‘neck that was like holding onto a tree.’ Similes are also used to display these. The poem describes Curtis’ father as being an extremely physically strong man, who could ‘punch nails into wood with a clenched fist’. This is obviously not a realistic picture, but it is clear that Curtis admired his father in this aspect

Normally, I would have just felt really Free Essays

It started the moment I woke up.   For some inexplicable reason, my dog, Sammy, decided to chew through the electrical cord and ended up getting fried in the process. Normally, I would have just felt really sad at losing Sammy who had been with me through a number of breakups and the drunken lonely evenings that followed, but I had gotten up late to meet up with this hot girl who asked me out last week. We will write a custom essay sample on Normally, I would have just felt really or any similar topic only for you Order Now I hurriedly got out of bed to take a quick shower.   It was decidedly the best part of my day.   Uneventful and normal, just the way I like my days.   God had decided differently, however, as I stepped out of the shower only to realize that I had no dry towels.   Sammy, in his infinite wisdom, had apparently decided that his last act on this earth, save the suicide, was to soil all of my towels with his scent.   It was to be one of this many parting gifts to me that day, as I was about to realize. Managing to hurriedly dry myself off like Sammy would have done, I managed to find a pair of jeans lying around that was pretty clean.   Not long after that I was fully dressed and ready to go.   Mental checklist of deodorant, wallet, keys, phone all done, I nearly forgot my shoes.   It was amazing though that Sammy didn’t forget my shoes as I slipped my feet into a pool of his saliva that had accumulated inside the only decent pair of shoes that I had. It was the perfect day.   My best buddy dies in a freak electrical cord chewing incident, I dry myself off from the shower by shaking vigorously, and I find that I don’t even have any shoes to wear, all of these events on the one day that they shouldn’t be happening; the day that I was supposed to meet the girl of my dreams. I realize, as I stand there waiting for my dream date, that this was not only the perfect day but it was also the wrong day.   Sammy had somehow left with a last laugh.   He had taken a page off of my calendar and I realize that my date was for tomorrow and not today. How to cite Normally, I would have just felt really, Papers

Social Emotional Screening Essay Example

Social Emotional Screening Essay Social Emotional Screening Name: Course: Date: We will write a custom essay sample on Social Emotional Screening specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Social Emotional Screening specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Social Emotional Screening specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Social Emotional Screening Layla is a 5-year-old girl who lives in Denver Colorado. The people present at the screening were her parents who had recently moved to Denver from Texas and worked at the local fire department. She is the last-born in a family of four children and had just completed her preschool education. Her parents were of concerned that Layla, a previously joyful child, had suddenly become withdrawn and less happy. This was the main reason that her screening was carried from the comfort of her home. The initial analysis was done by her teachers who then reported their concerns to the parents. Their sole purpose for moving was to create a new environment for her in an effort to cater for her wellbeing. Their presence at the screening was a clear indicator that their efforts had not borne fruit. According to her mother, Layla was born full term. Additionally there were no major complications surrounding her birth and the months preceding it. The child has never been diagnosed with any condition that could deter her development. Other than the usual illnesses associated with infancy, her health has been normal as per her previous doctor’s observations. This means that she is a typically developing or healthy child. Layla’s most recent health assessment was on November 5 2012. It was done to monitor her progress after the first few concerns about her withdrawal by her teachers were made. The tool used was the norm-referenced assessment (Burns, 2009). Her performance was compared to that of other children who had previously been subjected to the same test. The results were positive in that she was found to be normal in terms of her emotional development, and thus there was no cause for alarm. The current screening was conducted by a pediatrician through an interview administered to her parents at home. The 18 Month interval of Ages and Stages Questionnaires (ASQ: SE) was administered. The ASQ provides a brief screening of children’s social emotional development. It provides screening of children’s emotional status based on the age of the child. The ASQ’s main aim is to assist parents and caregivers in identifying the possibility of future social and emotional difficulties (Whitcomb et al, 2013). This is done through a thorough assessment of the responses provided to the questions in the questionnaire. It is designed for completion by the child’s parents or guardians who have lived with the children long enough to make solid observations of any changes in their behavior. Layla scored within the normal ranges in all the categories tested in the questionnaire. She did well in the gross and motor categories and the problem solving area. The other two domains, personal-social and communication, were the only areas she seemed to have a problem though not much. The overall results are summarized below: Layla’s score was 35 against a cut off score of 70 The results of the screening were mostly in the affirmative in that the child scored within the normal range in all the five categories that are tested, although there were quite a number of concerns raised. For instance, the parents cited worries over the child’s eating and sleeping habits. They found them peculiar in the sense that she sleeps more and eats less as compared to previous times. Layla had also started most of her time indoors instead of playing with her friends as she used to both at home and in school. She had also developed the tendency of doing things repeatedly for a long period, and other people had started to show concern over her behavior in a more frequent manner. Layla’s case is not severe and therefore does not require mental health evaluation. However, her parents need to take certain measures to ensure that she is steered back to perfect emotional and social health. For instance, they should talk to Layla about what is happening to her before seeking professional help. This is to identify the problem, as she might be aware of the factors affecting her emotional and social health. Layla could have reasons that could explain the results of the screening. Secondly, they should professional assistance in case the child offers no clue to her emotional status. This means she could be subjected to further tests for better diagnosis of the problem. Layla could also be taken to hospital for analysis of her eating and sleeping habits. This would ascertain whether her problems were related to biological and health factors. After the findings, I recommend that her sleeping patterns be predetermined by her parents to ensure she does not oversleep. With regard to eating, a diet should be arranged with strict measures to adhere to it. Her friends could also be contacted to provide more information on their interactions with her because they could be useful in diagnosing her problem. Through collaboration with her teachers and friends, she should be given more activities in which she triumphs as away to make her feel good about herself. With regard to other areas of her wellbeing, Layla should continue to be taken for more tests to monitor her development. This helps in keeping abreast with her development and in identifying future problems earlier. The environment in which the child lives should be made conducive for her social and emotional health. This would assist in further positive development. Her siblings should also be notified about the results of the screening and made to provide emotional support to their sister. In the categories of gross and fine motor, her parents could be of assistance in monitoring the physical development. Physical growth is often an indicator of emotional wellbeing. They should note and report areas where the child has failed to respond positively or as required. Alternatively, her parents could devote more time to her because it could be she feels neglected (Benson et al, 2009). References Benson, J. B., Haith, M. M. (2009). Social and emotional development in infancy and early childhood. Amsterdam: Academic. Burns, C. E. (2009). Pediatric primary care. St. Louis, Mo: Saunders/Elsevier. Whitcomb, S. A., Merrell, K. W. (2013). Behavioral, social, and emotional assessment of children and adolescents. New York: Routledge.

Where Evil Is essays

Where Evil Is essays This novel was a fictional story. Everything and Everyone in this story were not based on a true story. It was written by Carol Beach York. It was published in 1987 by Pocket Books in New York. There are many characters and settings in this novel. It is full of suspense and it kept me wondering. The story took place in Larrimore Hills Michigan. The main characters are Marjorie and Charlene. Marjorie goes to spend the summer at Charlene and David Kensingtons home. Marjorie found a newspaper on Charlenes table with a headline that read Inmate Escapes Asylum. That newspaper article began the suspense of this story for me. As time went on and Marjorie enjoyed her summer with Charlene and David, the people of Larrimore Hills Michigan had begun reporting a mysterious figure in the woods and they started to fear for their lives. One Monday morning something very strange had happened, Charlene had received a letter that read Ask your husband if the accident at Greenwood Lake was really an accident. Charlene told Marjorie that is where Davids first wife had drowned. Charlene thought it was very rude for someone to write that letter and suspect that David had something to do with his wifes death. The next couple days they were waiting for a second letter and finally on Thursday it had a rived. Meanwhile David is off on a business trip. This time letter was not so brief and was not easy to dismiss as a harmless joke. The letter read The accident at Greenwood Lake was not an accident. Your husband murdered his first wife, and he is going to murder you. He has already tried and he will try again. Charlene and Marjorie both had gotten a little frightened. Later on that week Charlene and Marjorie headed up to that very lake for a little vacation. One night Charlene and Marjorie spotted two men in the woods. Marjorie wanted to get out of there but Charlene said they probably wouldn&ap...

How to Create Editorial Guidelines the CoSchedule Way - CoSchedule Blog

How to Create Editorial Guidelines the Way Blog Creating great content consistently isn’t easy. That’s especially true when you’re always juggling multiple projects. Time gets tight. You start cutting corners. Performance declines accordingly. It’s a downward slope. Stay on it long enough, and you might find content marketing axed from your company’s budget. Yikes. So, what’s the solution? How do you make sure every piece you publish is like your best? And how do you enforce quality across a team of in-house and guest writers? Start by developing strong editorial guidelines. You might call them something else. Our friends at Help Scout call them â€Å"editorial values.† Here at , we call them our standards of performance. Whatever word you use, the goal is the same: document standards every piece you publish has to follow. That’ll help make sure you never cut corners again. Read on and let’s make missed steps in your content creation process a thing of the past. The Best Way to Develop Effective Editorial Guidelines What Are Standards of Performance? Standards of performance are concrete guidelines every piece of content you publish is required to meet. They make sure nothing goes out the door without hitting every point on a detailed checklist. When applied consistently, they make sure you never publish anything subpar. Why Are Standards of Performance Important? â€Å"We are what we repeatedly do. Excellence, then, is not an act, but a habit.† That’s a quote from writer and historian Will Durant. You’ve probably heard some variation of this same idea somewhere before. The takeaway is that people will know you for what you do on a regular basis. As a marketer, that means if you consistently publish quality content, that’s what your audience will come to expect from you. If your stuff is hit or miss (or, worse, consistently poor), they’ll either ignore you or think your brand sucks. If stats from a recent Conductor webinar are accurate, though, most content creators aren’t holding themselves to a high enough standard. Consider this quote: â€Å"†¦ only 0.1% of all content gets more than a thousand shares, and the conversion rate is well under 1%.† That †¦ isn’t great. But, there is an upside. Since the bar is set low, clearing it shouldnt be difficult. Do the work your competition won’t and you’ll succeed. And your standards of performance are what will guide you to that success. Do the work your competition won’t and you’ll succeed.How We Developed Standards of Performance at Back when first started, our marketing team was just one person (Nathan Ellering, who is now our Director of Demand Generation). When you’re a team of one, it’s easy to know what you think content should look like. You try different things, see what works, and do more of what proves to be effective. Then, our team started to grow. Now, we have multiple team members crafting content. Even if creating content isn’t their first focus, a lot of our team members create some kind of content, at least every once in a while. Naturally, managing expectations and maintaining content consistency got harder once more team members got involved. When you add guest authors into the mix, it only gets more complicated. Instead of allowing writers to run wild, we decided it was time to establish quality standards. These would be simple data-driven guidelines that would help us make sure every piece we produce lives up to the same standards as our very best content. We called them our Standards of Performance, and they’ve been our guiding light ever since. Heres how to set standards of performance like @.First Standard of Performance: Comprehensiveness Our aim is to publish the most complete content we possibly can. Ideally, our readers shouldn’t have to read another post on a given topic. If we’ve done our job correctly, you’ll be able to find all the information you need to get a job done or learn a new skill in one place. That often means our content runs long. There’s a reason for that, though. If you want to go more than just puddle-deep into a topic, you’re going to provide something substantive. When we reviewed our top performing content, we discovered our best performing content adhered to this principle. Stuff that went short or cut corners underperformed, while posts that dug deep into research and provided all the actionable steps the reader needed to solve a problem excelled. How Do We Implement This? We’re big fans of the Skyscraper Technique. You’ve probably heard about it before. If not, it’s a simple process coined by Brian Dean that entails. Heres how to implement it in two steps: Read the top ten pieces of content on Google for a given topic. Create one piece of content that’s better and more resourceful than whats already out there. Simple enough, right? Well, from a research perspective, it is. Actually executing that kind of content is (perhaps obviously) substantially more difficult. One way to make this process easier is to start with a simple spreadsheet. Add columns for the following things: Primary keyword. What is the primary keyword being targeted? Check the URL and headline for clues. Secondary keywords  (as best as you can tell). Title tag. This appears as the blue highlighted text in search results. Meta description. This appears as the short (160 character or less) description underneath the title tag in search results. Length. How long is this content? # of Images. Are images present, and if so, how many? Is video present? Does the page include a video? If so, is it an original video, or one from another site? Downloadable assets. Are there any bonus materials included that people can download (PDFs, templates, ebooks, etc.)? H2 and H3 subheadings. Is the page properly formatted with H2 and H3 subheadings, and which keywords (if any) are present? Missing details? Is there any important information about this topic that the page is missing? Documenting your findings along the way can make it easier to keep track of what your content needs to compete. Here’s what your spreadsheet might look like (plus a free copy via Google Sheets you can use here): Second Standard of Performance: (Smart and Strategic) Keyword Targeting We also noticed every post we published targeted a clear keyword. Not only that, but they also incorporated strategic secondary (or LSI) keywords. Those additional long-tail terms tie into comprehensiveness by covering all the most important details about a topic (and proving it both to search engines and real human readers). So, we decided we’d never publish a post without a strong keyword (with rare exceptions). We’ve experimented with that route before. The results have always been underwhelming. How Do We Implement This? Content planning (at least for the Blog) always starts with a heavy amount of keyword research. We’re not just looking for any keywords, though. They have to meet the following criteria: Relevancy. Are these topics or problems that professional marketers are researching? Volume. We consider relevancy most important, but we also want to target terms that a sizeable portion of our audience will care about. Theme. Does the keyword relate to a task that an existing or upcoming feature helps people complete? Before we start searching for specific keywords, though, content ideas might come from any of the following sources: Conversations with our sales team. What do customers (and prospective customers) say their top challenges are? Social media chatter. What are topics people seem interested in on social media? Feature launches. What content could we create to help people get more value from recently added features to ? Personal skill development. What’s something we’ve recently learned how to do that we can share with our audience? Rants. What are things about the industry that frustrate us? Are there ways we think marketers could get certain things done more easily (than the way they’re typically told)? Seasonal topics. Are there certain things that are most relevant at a certain time of year? Brainstorming sessions. Every once in a while, we’ll conduct a team-wide brainstorming session. This process usually nets a month’s worth of ideas in under an hour. This video breaks down how it works: Once we have some idea of what content we need, we’ll fire up our keyword research tools. A few of our favorites include: Ahrefs Keyword Explorer: Part of their growing feature suite, this powerful keyword research tool is by far our favorite. It provides an awesome amount of data to help us determine the best keywords to include. Google Adwords Keyword Planner: They say the classics never go out of style. This tool is free and ubiquitous with keyword research. Ubersuggest: This tool is great for spinning off tons of ideas based on one keyword. Feed it a topic and it’ll return a spate of long-tail variations based on Google autocomplete suggestions. (Tip: try exporting that list and pasting it into the Keyword Planner). These are far from the only options out there. However, they’re the options we use the most. Once we’ve narrowed down ideas we want to run with, we add them onto our internal calendar: If we have ideas we might want to create in the future, we’ll drag them into our Drafts folder (click an item on the calendar and drag it all the way to the right): Recommended Reading: Your Ultimate Content Marketers Guide to Keyword Research Third Standard of Performance: Make Every Piece Actionable Lots of content tells you what to do. Not enough shows you how to do it. This is a major source frustration for us (and the inspiration behind a lot of internal rants). So, we do our best to practice what we preach  and make every piece we publish actionable. What does â€Å"actionable† mean, though? And what does â€Å"actionable content† really look like? Those are common questions we get asked. For us, actionable content shows you how to get stuff done. If it tells you to do something, it either goes through the process step-by-step, or includes a video or link to another resource that does. How Do We Implement This? We make sure our content is actionable by always including  step-by-step breakdowns with whatever visual aids a reader needs to understand what to do. To make your own content more actionable: List the steps required to complete a task. And if you’re going to ask someone to do something in your content, show them exactly how to do it. Add in screenshots or photos. If it’s possible, give readers some visual guidance. Infographics, charts, and graphs can also be helpful. Consider adding video. If you can show how to do something more easily with video, go for it. Sometimes, a minute-long clip is easier to get the point across than 1,000 words and 25 screenshots. Whatever you do, include actionable follow-through in your content. Depending on your industry or niche, this will almost certainly put you ahead of 90% of your competitors. Taking the time to do this right will take time. However, one single actionable piece of content is probably more valuable to your readers (and therefore, your business) than ten pieces that only scratch the surface of any given topic. One single actionable piece of content is probably more valuable to your readers than ten piecesFourth Standard of Performance: Relevancy The best content on a topic your customers don’t care about is useless. You’ve got to make sure what you’re publishing is going to bring in not just a large audience, but the right audience. That’s why we pay close attention to topical relevance when selecting what to write about. The marketing world is big, and there’s a lot of stuff we could cover. However, if we’re going to get the most from our limited resources, we want to make sure we spend the majority of our time writing about the things our audience cares about most. How Do We Implement This? Anytime we publish a piece of content, we ask: Would our target audience care about this? If not, it’s time to scrap that idea and move onto the next one. No time to waste. Does this topic tie into our product’s purpose? If not, is it really something our audience would expect us to publish? Is this something we can speak authoritatively on?  If not, why would anyone listen to us? A more concrete means of determining relevance is to check who else is covering that topic. If sites or companies we consider peers, friends, or competitors are covering it, then that’s a strong indicator it’s relevant. Of course, we take things on a case by case basis though, using our best judgment. Recommended Reading: The Best Way to Document Your Brand Voice Guidelines (Free Template) How to Establish Your Own Standards of Performance This is what works for us. However, every company (and marketing team) is different. Your standards of performance should reflect what’s unique about your company, philosophy, and approach.

Analysis of Competition Bikes Inc Term Paper Example | Topics and Well Written Essays - 1500 words

Analysis of Competition Bikes Inc - Term Paper Example Income Statement is one of the fundamental financial statement that provides results of revenues, earnings, and EPS (Earning Per Share). The income statement provides a consolidated view of the revenue a company earned, the expenses it incurred and its effect on the bottom line, i.e. the profit during a certain period of time. It is a mirror to the investors reflecting on company performance and its potential to perform. Essentially a company should be earning more than it is spending and thus signal profit earning opportunity to the investors. The horizontal analysis of the Income Statement of Competition Bikes Inc. would compare the performance of the company during the year 2006-2008. The following is a snapshot of the Income Statement of company during 2006-2008 along with its horizontal analysis. We have compared the Income Statement of 2007 keeping 2006 as the base year and then analyzed the performance of 2008 keeping 2007 as the year of reference. Horizontal Analysis of Incom e Statement 2006-2007 As we have mentioned earlier, there are two major sections of an Income Statement: Revenue, Expenses, and Profit. Revenue minus the expenses is the profit and we would look at the company’s change in revenue and overall expenses during the period of 2006-2008. As it is evident from the horizontal analysis of 2007 with 2006 as the base year, revenues have increased by 37.5% during the year 2006-2007 due to the increase in Net Sales by 33.3%, which shows that the company is strong in its area of operation. The Cost of Goods Sold also increased by 31.8%, which is very close to the percentage change of Sales during the year, thus indicating that it is not a negative sign. It is a concern for the company even if the profits are high when the increase in Cost of Goods Sold is not relative to the increase in Sales. A definite weakness for any company is its increasing expenses, specifically administrative expenses. The Selling expenses also increased during the year by 33% including the expense on advertising that increased by 37% and administrative expenses increased by 20.4%. A major chunk of the administrative expense is the expenditure on Research and Developed which increased by 37.5%. The company believes in bringing a superior product to the market that has quality as well as first movers advantage with it, and it provides the company a strong selling potential. Thus, the overall increase in the expenses was by 24%, which is not a positive sign for any company, specifically increment in administrative expenses exhibit operational inefficiencies as the company cannot justify the expenses with any particular expansion project. However, a more clear idea of selling and administrative expenses as compared to the sales would be evident in the vertical analysis of the company. The operating income of the company, which is the revenue minus expenses increased by 154.6% and the overall profit before income tax and the Net Earnings increase d by more than 300% showing abnormal but phenomenal growth. A horizontal analysis of year 2007 keeping 2006 as the base year reveals positive growth for the company in terms of Sales and the overall Net Earnings that shows that Competition Bikes Inc. is moving in the right direction and growing. The major strengths of the company lies in the increase in S

TOWER OF LONDON (LONDON) Essay Example | Topics and Well Written Essays - 3250 words

TOWER OF LONDON (LONDON) - Essay Example The Tower of London which is also known as ‘Her Majesty’s Royal Palace and Fortress’ is the royal palace of England which is made up of several buildings. The Tower of London was made in order to control and protect the whole city. The architecture is a complex that consists of several buildings and is surrounded by a moat and defensive walls. It is a significantly important landmark in London famous for the several features that it has. The White Tower was built in 1078 by William the Conqueror and was marked as a symbol of oppression which was imposed by the new elites. The castle has been used for many purposes from being a prison to a royal residence. One of its most important features is that its Jewel House houses the Crown Jewels which include symbols of royalty, a collection of crowns, swords, rings, and scepters. These historical items and the layers of history which is related to the Tower of London is what make it significant since it was built and till today (Cline 14). The Tower of London was built in 1066 by William the Conqueror and it holds immense universal value because of its cultural features and qualities. Its finest quality is its landmark setting in the City of London which is suitable for both controlling and protecting the city. It is set as a gateway to the capital and previously as the gateway to the Norman kingdom. Its location was chosen strategically at the north-end of Thames River and it serves as a separation point between the powerful monarchy and the developing capital city. The tower served a double role as a protection provider for the city through the defence walls and structure as well as the structure to control the citizens. The tower was a very tall building and it was the highest in its surrounding till the 19th century (Parnell 32). The tower also served as a symbol of Norman power as it was built to demonstrate the Norman power. The Tower significantly represents the Norman Conquest of the 11th century more than

In Literature, Women Are Good and Men Are Evil Essay -- Good vs Evil

What is good without evil? Without evil, there would be no possible way for good to exist. They complement each other, without one, you cannot have the other. Yet somehow evil always seems to outweigh the good. This is shown in various literary periods throughout history. There are many different ways that both good and evil can be shown. Good can be shown when someone is being kind or loving. The color white is often associated with good because it symbolizes a lamb, who is soft and sweet, a gentle creature. Evil would usually be associated with black. Black symbolizes evil because when people think of black, they think of darkness. The dark is scary and unpredictable so it is natural to associate it with evil. Without having an opposite to compare something to then it’s nearly impossible to define it. Good and evil are defined so easily because when people think of good, they see the opposite of evil and vice versa. Throughout many works of literature, men have been known to be evil/deceitful when it comes to women. Women are seen as the good in literature, not in all but in most cases. Authors such as William Blake and Christina Rossetti illustrate this and also evil in their literature to show their belief that evil dominates the world and good lies in the shadows but in the end, the good always prevails. In the â€Å"Goblin Market,† there are two sisters named Lizzie and Laura, one of the sisters falls ill after she is victim to the evil of the goblins in the market but the good overcomes their evil when Lizzie does the right thing by going to the goblin market in search for a way to cure her sister. Lizzie portrays the good in this poem, while Laura and the goblin men show the evil. Lizzie knew and stood firm on her ... ...lish Translation)." Poetry Foundation. Poetry Foundation, n.d. Web. 01 Apr. 2014. Blake, William. "Infant Joy." Poetry Foundation. Poetry Foundation, n.d. Web. 01 Apr. 2014. Blake, William. "Infant Sorrow." Poemhunter.com. N.p., n.d. Web. 01 Apr. 2014. Davidson, James. "Beowulf - Good vs. Evil." StudyMode. N.p., n.d. Web. 01 Apr. 2014. Jevon, Amy. "The Dark Bible: Women's Inferior Status." The Dark Bible: Women's Inferior Status. N.p., n.d. Web. 01 Apr. 2014. Johnson, William E. "Good vs. Evil." Poetry Foundation. Poetry Foundation, n.d. Web. 31 Mar. 2014. Rossetti, Christina. "Goblin Market." Poetry Foundation. Poetry Foundation, n.d. Web. 31 Mar. 2014. Smith, Robert. "Evolution of American Literature." Evolution of American Literature. N.p., n.d. Web. 01 Apr. 2014. Williams, James A. "Role of Women in Literature." StudyMode. N.p., n.d. Web. 01 Apr. 2014.

Compare the Roles That Elizabeth Proctor and Abigail Williams Play in The Crucible Essay

A mother, a wife, a friend: Abigail wanted to share a family with John Proctor. In some aspects she was jealous of Elizabeth, as she had the one thing in the world that Abigail desperately yearned for. â€Å"Oh, I marvel how such a strong man may let such a sickly wife be† We can see here that Abigail is being sarcastic to manipulate Proctor in falling for her. â€Å"Oh† shows she is taking a calm and subtle approach to get what she wants. Though Abigail is pretending to be angry at Elizabeth for being the cause of Proctors rejection towards her, we can clearly see that the empowering emotion over here is envy, towards Elizabeth and Proctors marriage. Abigail resorts to name calling to cast doubt in Proctors mind and she attempts to compliment Proctor to try and get a taste of everyday life as Elizabeth. The Status’s and reputation’s of the people in Salem were shockingly important to them. Labels and stereotypes were incredibly common and the people tried their utmost best to protect their prominence. To the locals Abigail Williams was an innocent orphan and the niece of the reverend, other than this they did not think much of her. So when she went out of her way to accuse the respected people and it became public gossip about the truth of her affair, Abigail’s cherished esteem in the community was suddenly questioned. â€Å"(In a temper): My name is good in the village! I will not have it said my name is soiled! Goody Proctor is a gossiping liar! † Arthur Miller has used short sentences to show the reader that Abigail is extremely angry; this is a quote from act 1, therefore it gives the reader an impression of Abigail’s character. Miller wanted to show the true colours of Abigail’s persona and he was successful in this. The exclamation marks shows the emphasise of her words, Abigail is fuming at this point and concentrates all that irritation at Elizabeth. From a orphanage, it was obviously hard for her to compose a â€Å"good name† for herself; however Abigail’s determination had driven her to demand a better life for herself. She did not want all her accomplishments to be shattered by â€Å"Elizabeth’s lies†, so tried to criticise her by calling her a â€Å"liar†. This challenges her character as the readers are perfectly aware of Abigail’s dishonest nature, we all know that she is the one who is deceitful and craves vengeance, and Elizabeth is the direct opposite. From the beginning of the play Abigail’s intentions were clear, she obviously wanted to develop her relationship with John Proctor and gain his respect. Abigail was a young, naive and narrow-minded maid who did anything to save herself, no matter who she disappointed along the way. Elizabeth was a totally different person. Elizabeth’s motivation came from the passion of raising her family; she wanted to restore the trust in her marriage to Proctor, for the benefit of her children. She was much older, wiser and she devoted her life to her religion. I wake and walk about the house as though I’d find you comin’ through some door† Miller gives a childish effect to this quote and makes Abigail sound like a love struck puppy, this reminds the reader that she is only a teenager. This quote illustrates that her love towards Proctor is enduring and it also demonstrates her repulsion towards Elizabeth. The witch trials were an obvious case of McCarthyism, the court of Salem did not require much evidence for prosecution. It was simply unjust! The people at the bottom of the social hierarchy system had an even inferior chance for survival. Although the people were given a chance to avoid death by â€Å"confessing to their sins†, this was an excessive act and showed that the people were deprived of rights. Elizabeth is understood to be extremely pious; she controls her emotions and buries her feelings of anger towards Abigail to avoid any uncontrollable outbursts of extreme emotions and frustration. However Abigail takes pride in her hysteria. This highlights the fact that the age difference between these 2 women is phenomenal. â€Å"He have his goodness now. God forbid I take it from him! Elizabeth is much more composed than Abigail, even though she is losing her husband she is happy for him, as she believes he is now at peace. Throughout the play John struggles with his feelings that he was not a good man. Hale tried his best to save John from being hanged to death but Elizabeth believes that he is finally going to be cleansed of his sins, as he has finally come out the dark about his affair. She loves him so much that she is willing to let him go. She feels that he is doing the right thing. She takes the name of God to justify herself. A Selfish, stubborn and shameless stray: Abigail was not the forgiving type. Once someone had double crossed her, she did not take it lightly; Abigail created fear in the hearts of her peers. She even turns against her friends to make her story more convincing. Due to the fact that her parents were shot in front of her, she has never learnt to accept this and this has limited her well- being, so she blames every one else. On the other hand Elizabeth was selfless and even though her â€Å"loyal† husband betrayed her integrity, she learnt to overcome this and forgave him. (in agony): My husband-is a goodly man, sir. † Unlike Abigail, Elizabeth has never told a lie in her life, however the one time it would save her life, she tried to save her husbands reputation. This may be an act to show forgiveness to Proctor as she may have thought it was her last opportunity to see him. She dedicated her life to being a good Puritan so wanted Proctor to live a peaceful and guilt- free life without her. However she may have felt that it was her duty to conceal the truth for her husband’s case, as she has been the one who has been more interested in preserving appearances. If they put aside their detestation towards each other, then they would actually have more in common than they let on. Firstly, they are in love with the same man, they are both religious and they both aspire to fulfil their motives (whatever they may be). Although they have extremely different intensions that drive them, they are both very ambitious and stubborn. They both try to exert influence on society as they want to be remembered after their deaths. Also, in the end they both lie, although for alternating reasons.

Abortion is Not Ethicial Essay - 729 Words

When one thinks about a topic with many opinions and views, abortion come to mind. Is it murder if the child is not born yet? Abortion is one of the most controversial topics in the United States. Mother Teresa said â€Å"If we accept that a mother can kill even her own child, how can we tell other people to not kill each other? Any country that accepts abortion is not teaching its people to love, but to use any violence to get what they want.† Some may think it is ethical to snatch the life away from an unborn baby. A baby is like a fresh start, a new beginning. It can be something! He can be a doctor and cure cancer or a peace activist and end world violence. With the right guidance a baby can be anything, and do everything. Babies are†¦show more content†¦A fetus cannot breathe yet, but it can move, and think, and eat, and it has feelings. There are many things a human being needs to feel alive, but only one thing we need to actually be alive, a beating heart. At six weeks gestation a fetus has a heartbeat. So how are they not alive? Pro-choice abortion is the belief that women have the right to choose to abort a baby from their body. The pro-choice view is that a baby does not have human rights within the mothers womb. However, whose choice should really be protected? The mother who no longer wants her baby, or the baby who wants to live and be alive. By calling those still in the womb a â€Å"fetus† and those outside the womb a â€Å"baby† it is easier for a woman to abort their un-born baby. Some women are driven to abortion. Rape, incest or even poverty are just a few reasons women believe abortion is ok. They think it’s their only choice and they just cannot have a baby they cannot afford, or was forced inside of her. Should abortion ever be ok, even under these circumstances? Should a baby with a disability not to deserve to live? At what point should even the extreme need of an abortion not be ok? Babies can live outside the womb around twenty-three weeks. At this point it should no lo nger be abortion, it is murder. There are circumstances where pro-choice can be ok, but should we be able to decide whether killing a baby is ok or not?