Thursday, May 7, 2020
Like Father, Like Son - 1406 Words
Like Father, Like Son Manââ¬â¢s goal in life is not to do something incredible during his lifetime, but instead to leave something incredible behind for future generations to act and build on. In Cormac Mccarthyââ¬â¢s The Road, a man and his son struggle for survival in a post-apocalyptic era. The majority of this struggle revolves around the lack of food in the world and the boyââ¬â¢s constant fear of life itself. In order to combat these struggles, the man is forced to have all faith and must keep trekking forward to teach his son never to give up on life. Although throughout the novel, these constant challenges never seem to be conquerable, the man never seems to lose hope up until the moment that he dies. The boy who acts cowardly and frightenedâ⬠¦show more contentâ⬠¦Any vulnerability that is shown by him will be reflected negatively to the boy and thus would stick with him forever. The man is not necessarily trying to show the boy this pride and determination to make himself happy or even to excite the boy. The man is showing the boy this so that when the man eventually passes, the boy will be ready to take on the world by himself with having no fear and all faith in himself. The man explains to the boy, ââ¬Å"just remember that the things you put into your head are there forever, he said. You might want to think about that. You forget some things, dont you? Yes. You forget what you want to remember and you remember what you want to forget (10). The man believes that what he continually tells his son about life will always stay there with him. The boy will always want to forget the loss of his father because it will make him sad, but he will never be able to forget the values that his father has taught him. The man will do anything in the world for his son. ââ¬Å"Now you know. It may happen again. My job is to take care of you. I was appointed to do that by God. I will kill anyone who touches you. Do you understand?â⬠(77). The man believes he is destin ed to do anything for his son; his son is his legacy and therefore his son is a part of him. This love between man and son goes so deep that the man is poised anything in theShow MoreRelatedMovie Analysis : Like Father, Like Son888 Words à |à 4 PagesLike Father, Like Son was a powerful drama showcasing the inner workings of Japanese families and the stark contrast between Japanese social classes. The film exposed the differences between a high income single child family with that of a low income multiple child family. These two families were forced to decide if they would attempt to reunite with their first born sons who were switched at birth. The director, Hirokazu Koreeda, was able to masterfully explore the aspects of Japanese families byRead MoreFrankenstein: Like Father Like Son Essay2250 Words à |à 9 Pagesthey deem him a monster as well. One even goes so far as shooting the creature after the creature has just saved the life of this manââ¬â¢s child. Even though eve ryone deems the creature to be a monster we find through close examination that, ââ¬Å"like father like son,â⬠this monster is no more a monster than the one who creates him. When we compare the two we find that they are more alike than they realize. For example, we see that they are similar in the sense that they both start out with good intentionsRead MoreLike Father, Like Son : An Analysis On The Development And Complexities Of Kin Relations Essay1953 Words à |à 8 PagesLike Father, Like Son: An Analysis on the Development and Complexities of Kin Relations A sociological thought piece, Chris McKinneyââ¬â¢s The Tattoo is bursting with toxic relationships. Amongst these, McKinney uses the strained kinship between Ken Hideyoshi and his father to partially explain how people fall into cycles of violent behaviour. To understand the richness of the text, violence will be characterised as the intentional or unintentional application of force, and/or power resulting in psychologicalRead More Like Father, Like Son: A Deeper Look into the Bush Legacy Essay3224 Words à |à 13 PagesLike Father, Like Son: A Deeper Look into the Bush Legacy Although all individuals are unique no matter how closely related they might be, sometimes, their similarities over shadow their differences and yield a very interesting combination of events that almost have a deja vu effect on its audience. The Bush family serves as the perfect illustration for this phenomenon. From their family history and business life, to their lives as the Presidents of the United States of America, George HerbertRead MoreIkemefuna Relationship to Okonkwo Is Like a Father-Son Relationship Because He Really Didnââ¬â¢t Care About Anyone Else Like He Cared About Ikemefuna but He Really Didnââ¬â¢t Want to Act or Show Like Cared for Him Because It2037 Words à |à 9 PagesIkemefuna relationship to Okonkwo is like a father-son relationship because he really didnââ¬â¢t care about anyone else like he cared about Ikemefuna but he really didnââ¬â¢t want to act or show like cared for him because it would make him seem soft or weak like he couldnââ¬â¢t be the man in charge. His thoughts of Okonkwo is that he took him under his wing like a father figure would do because he pleaded for his mother to let him come on the way but she was still very uneasy about him going on the journeysRead MoreBelgian Musician, Songwriter Paul Van Haver1373 Words à |à 6 PagesBelgian musician, singer, songwriter Paul Van Haver, better known as his stage name Stromae, describes the altering effect of a father and sonââ¬â¢s neglected relationship from the sons point of view in his music video ââ¬Å"Papaoutai,â⬠which translates to ââ¬Å"papa where are you?â⬠Stromae himself is featured in the music video as he plays the sonââ¬â¢s lifeless like father, while his son continuously dances throughout the video expressing his emotions to him. He creates a dramatic tone in the video in order to appealRead MoreProdigal Son809 Words à |à 4 Pagesoriginal story of the prodigal son is very touching but is written as all bible stories are wri tten and that is to put anyone to sleep. However, Garrison Keillors version of the prodigal son makes the same point and is fun to read. He brought it in to a more modern day setting but the same message is sent like the original story. The story of the prodigal son is that he wanted his father to give him everything that he would inherit when the father passed on. His father agreed and he left home withRead MoreTheme Of Father And Son Relationships In Night By Elie Wiesel1212 Words à |à 5 PagesOne of the major themes that can be found in Night, by Elie Wiesel, is one of father/son relationships. To quote a father from the book, Stein, ââ¬Å"The only thing that keeps me alive is knowing that Reizel and the little ones are still alive.â⬠Not all father/son relationships are as good however. Another part of the book reads, ââ¬Å"I once saw. . . a boy of thirteen, beat his father for not making his bed properly. As the old man quietly wept, the boy was yelling, ââ¬ËIf you donââ¬â¢t stop crying instantly, IRead MoreFamily Dynamics in Peter Shafferââ¬â¢s Equus and Metamorphosis by Franz Kafka1068 Words à |à 5 Pagesthe main character from the father figure within each story. Kafka and Schaffer bot h contrast similar ideas of rejection within a father and son relationship in Equus and The Metamorphosis, to imitate the way society policies its members through family disagreements. The family differences about religion in one novel, and the stress because of a major transformation which causes the parent to work in another, creates tension, and in turn results in rejection towards the son in the two books. ThroughoutRead MoreComparing and Contrasting Strongman by Tony Curtis and The Follower by Seamus Heaney1266 Words à |à 6 Pages as Curtisââ¬â¢ father is mentioned as being a carpenter. Curtis included these to represent his fathers career. Imagery is used to demonstrate his fathers ââ¬Ëchest like a barrelââ¬â¢, and ââ¬Ëneck that was like holding onto a tree.ââ¬â¢ Similes are also used to display these. The poem describes Curtisââ¬â¢ father as being an extremely physically strong man, who could ââ¬Ëpunch nails into wood with a clenched fistââ¬â¢. This is obviously not a realistic picture, but it is clear that Curtis admired his father in this aspect
Wednesday, May 6, 2020
Normally, I would have just felt really Free Essays
It started the moment I woke up.à For some inexplicable reason, my dog, Sammy, decided to chew through the electrical cord and ended up getting fried in the process. Normally, I would have just felt really sad at losing Sammy who had been with me through a number of breakups and the drunken lonely evenings that followed, but I had gotten up late to meet up with this hot girl who asked me out last week. We will write a custom essay sample on Normally, I would have just felt really or any similar topic only for you Order Now I hurriedly got out of bed to take a quick shower.à It was decidedly the best part of my day.à Uneventful and normal, just the way I like my days.à God had decided differently, however, as I stepped out of the shower only to realize that I had no dry towels.à Sammy, in his infinite wisdom, had apparently decided that his last act on this earth, save the suicide, was to soil all of my towels with his scent.à It was to be one of this many parting gifts to me that day, as I was about to realize. Managing to hurriedly dry myself off like Sammy would have done, I managed to find a pair of jeans lying around that was pretty clean.à Not long after that I was fully dressed and ready to go.à Mental checklist of deodorant, wallet, keys, phone all done, I nearly forgot my shoes.à It was amazing though that Sammy didnââ¬â¢t forget my shoes as I slipped my feet into a pool of his saliva that had accumulated inside the only decent pair of shoes that I had. It was the perfect day.à My best buddy dies in a freak electrical cord chewing incident, I dry myself off from the shower by shaking vigorously, and I find that I donââ¬â¢t even have any shoes to wear, all of these events on the one day that they shouldnââ¬â¢t be happening; the day that I was supposed to meet the girl of my dreams. I realize, as I stand there waiting for my dream date, that this was not only the perfect day but it was also the wrong day.à Sammy had somehow left with a last laugh.à He had taken a page off of my calendar and I realize that my date was for tomorrow and not today. How to cite Normally, I would have just felt really, Papers
Monday, April 27, 2020
Social Emotional Screening Essay Example
Social Emotional Screening Essay Social Emotional Screening Name: Course: Date: We will write a custom essay sample on Social Emotional Screening specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Social Emotional Screening specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Social Emotional Screening specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Social Emotional Screening Layla is a 5-year-old girl who lives in Denver Colorado. The people present at the screening were her parents who had recently moved to Denver from Texas and worked at the local fire department. She is the last-born in a family of four children and had just completed her preschool education. Her parents were of concerned that Layla, a previously joyful child, had suddenly become withdrawn and less happy. This was the main reason that her screening was carried from the comfort of her home. The initial analysis was done by her teachers who then reported their concerns to the parents. Their sole purpose for moving was to create a new environment for her in an effort to cater for her wellbeing. Their presence at the screening was a clear indicator that their efforts had not borne fruit. According to her mother, Layla was born full term. Additionally there were no major complications surrounding her birth and the months preceding it. The child has never been diagnosed with any condition that could deter her development. Other than the usual illnesses associated with infancy, her health has been normal as per her previous doctorââ¬â¢s observations. This means that she is a typically developing or healthy child. Laylaââ¬â¢s most recent health assessment was on November 5 2012. It was done to monitor her progress after the first few concerns about her withdrawal by her teachers were made. The tool used was the norm-referenced assessment (Burns, 2009). Her performance was compared to that of other children who had previously been subjected to the same test. The results were positive in that she was found to be normal in terms of her emotional development, and thus there was no cause for alarm. The current screening was conducted by a pediatrician through an interview administered to her parents at home. The 18 Month interval of Ages and Stages Questionnaires (ASQ: SE) was administered. The ASQ provides a brief screening of childrenââ¬â¢s social emotional development. It provides screening of childrenââ¬â¢s emotional status based on the age of the child. The ASQââ¬â¢s main aim is to assist parents and caregivers in identifying the possibility of future social and emotional difficulties (Whitcomb et al, 2013). This is done through a thorough assessment of the responses provided to the questions in the questionnaire. It is designed for completion by the childââ¬â¢s parents or guardians who have lived with the children long enough to make solid observations of any changes in their behavior. Layla scored within the normal ranges in all the categories tested in the questionnaire. She did well in the gross and motor categories and the problem solving area. The other two domains, personal-social and communication, were the only areas she seemed to have a problem though not much. The overall results are summarized below: Laylaââ¬â¢s score was 35 against a cut off score of 70 The results of the screening were mostly in the affirmative in that the child scored within the normal range in all the five categories that are tested, although there were quite a number of concerns raised. For instance, the parents cited worries over the childââ¬â¢s eating and sleeping habits. They found them peculiar in the sense that she sleeps more and eats less as compared to previous times. Layla had also started most of her time indoors instead of playing with her friends as she used to both at home and in school. She had also developed the tendency of doing things repeatedly for a long period, and other people had started to show concern over her behavior in a more frequent manner. Laylaââ¬â¢s case is not severe and therefore does not require mental health evaluation. However, her parents need to take certain measures to ensure that she is steered back to perfect emotional and social health. For instance, they should talk to Layla about what is happening to her before seeking professional help. This is to identify the problem, as she might be aware of the factors affecting her emotional and social health. Layla could have reasons that could explain the results of the screening. Secondly, they should professional assistance in case the child offers no clue to her emotional status. This means she could be subjected to further tests for better diagnosis of the problem. Layla could also be taken to hospital for analysis of her eating and sleeping habits. This would ascertain whether her problems were related to biological and health factors. After the findings, I recommend that her sleeping patterns be predetermined by her parents to ensure she does not oversleep. With regard to eating, a diet should be arranged with strict measures to adhere to it. Her friends could also be contacted to provide more information on their interactions with her because they could be useful in diagnosing her problem. Through collaboration with her teachers and friends, she should be given more activities in which she triumphs as away to make her feel good about herself. With regard to other areas of her wellbeing, Layla should continue to be taken for more tests to monitor her development. This helps in keeping abreast with her development and in identifying future problems earlier. The environment in which the child lives should be made conducive for her social and emotional health. This would assist in further positive development. Her siblings should also be notified about the results of the screening and made to provide emotional support to their sister. In the categories of gross and fine motor, her parents could be of assistance in monitoring the physical development. Physical growth is often an indicator of emotional wellbeing. They should note and report areas where the child has failed to respond positively or as required. Alternatively, her parents could devote more time to her because it could be she feels neglected (Benson et al, 2009). References Benson, J. B., Haith, M. M. (2009). Social and emotional development in infancy and early childhood. Amsterdam: Academic. Burns, C. E. (2009). Pediatric primary care. St. Louis, Mo: Saunders/Elsevier. Whitcomb, S. A., Merrell, K. W. (2013). Behavioral, social, and emotional assessment of children and adolescents. New York: Routledge.
Thursday, March 19, 2020
Where Evil Is essays
Where Evil Is essays This novel was a fictional story. Everything and Everyone in this story were not based on a true story. It was written by Carol Beach York. It was published in 1987 by Pocket Books in New York. There are many characters and settings in this novel. It is full of suspense and it kept me wondering. The story took place in Larrimore Hills Michigan. The main characters are Marjorie and Charlene. Marjorie goes to spend the summer at Charlene and David Kensingtons home. Marjorie found a newspaper on Charlenes table with a headline that read Inmate Escapes Asylum. That newspaper article began the suspense of this story for me. As time went on and Marjorie enjoyed her summer with Charlene and David, the people of Larrimore Hills Michigan had begun reporting a mysterious figure in the woods and they started to fear for their lives. One Monday morning something very strange had happened, Charlene had received a letter that read Ask your husband if the accident at Greenwood Lake was really an accident. Charlene told Marjorie that is where Davids first wife had drowned. Charlene thought it was very rude for someone to write that letter and suspect that David had something to do with his wifes death. The next couple days they were waiting for a second letter and finally on Thursday it had a rived. Meanwhile David is off on a business trip. This time letter was not so brief and was not easy to dismiss as a harmless joke. The letter read The accident at Greenwood Lake was not an accident. Your husband murdered his first wife, and he is going to murder you. He has already tried and he will try again. Charlene and Marjorie both had gotten a little frightened. Later on that week Charlene and Marjorie headed up to that very lake for a little vacation. One night Charlene and Marjorie spotted two men in the woods. Marjorie wanted to get out of there but Charlene said they probably wouldn&ap...
Tuesday, March 3, 2020
How to Create Editorial Guidelines the CoSchedule Way - CoSchedule Blog
How to Create Editorial Guidelines the Way Blog Creating great content consistently isnââ¬â¢t easy. Thatââ¬â¢s especially true when youââ¬â¢re always juggling multiple projects. Time gets tight. You start cutting corners. Performance declines accordingly. Itââ¬â¢s a downward slope. Stay on it long enough, and you might find content marketing axed from your companyââ¬â¢s budget. Yikes. So, whatââ¬â¢s the solution? How do you make sure every piece you publish is like your best? And how do you enforce quality across a team of in-house and guest writers? Start by developing strong editorial guidelines. You might call them something else. Our friends at Help Scout call them ââ¬Å"editorial values.â⬠Here at , we call them our standards of performance. Whatever word you use, the goal is the same: document standards every piece you publish has to follow. Thatââ¬â¢ll help make sure you never cut corners again. Read on and letââ¬â¢s make missed steps in your content creation process a thing of the past. The Best Way to Develop Effective Editorial Guidelines What Are Standards of Performance? Standards of performance are concrete guidelines every piece of content you publish is required to meet. They make sure nothing goes out the door without hitting every point on a detailed checklist. When applied consistently, they make sure you never publish anything subpar. Why Are Standards of Performance Important? ââ¬Å"We are what we repeatedly do. Excellence, then, is not an act, but a habit.â⬠Thatââ¬â¢s a quote from writer and historian Will Durant. Youââ¬â¢ve probably heard some variation of this same idea somewhere before. The takeaway is that people will know you for what you do on a regular basis. As a marketer, that means if you consistently publish quality content, thatââ¬â¢s what your audience will come to expect from you. If your stuff is hit or miss (or, worse, consistently poor), theyââ¬â¢ll either ignore you or think your brand sucks. If stats from a recent Conductor webinar are accurate, though, most content creators arenââ¬â¢t holding themselves to a high enough standard. Consider this quote: ââ¬Å"â⬠¦ only 0.1% of all content gets more than a thousand shares, and the conversion rate is well under 1%.â⬠That â⬠¦ isnââ¬â¢t great. But, there is an upside. Since the bar is set low, clearing it shouldnt be difficult. Do the work your competition wonââ¬â¢t and youââ¬â¢ll succeed. And your standards of performance are what will guide you to that success. Do the work your competition wonââ¬â¢t and youââ¬â¢ll succeed.How We Developed Standards of Performance at Back when first started, our marketing team was just one person (Nathan Ellering, who is now our Director of Demand Generation). When youââ¬â¢re a team of one, itââ¬â¢s easy to know what you think content should look like. You try different things, see what works, and do more of what proves to be effective. Then, our team started to grow. Now, we have multiple team members crafting content. Even if creating content isnââ¬â¢t their first focus, a lot of our team members create some kind of content, at least every once in a while. Naturally, managing expectations and maintaining content consistency got harder once more team members got involved. When you add guest authors into the mix, it only gets more complicated. Instead of allowing writers to run wild, we decided it was time to establish quality standards. These would be simple data-driven guidelines that would help us make sure every piece we produce lives up to the same standards as our very best content. We called them our Standards of Performance, and theyââ¬â¢ve been our guiding light ever since. Heres how to set standards of performance like @.First Standard of Performance: Comprehensiveness Our aim is to publish the most complete content we possibly can. Ideally, our readers shouldnââ¬â¢t have to read another post on a given topic. If weââ¬â¢ve done our job correctly, youââ¬â¢ll be able to find all the information you need to get a job done or learn a new skill in one place. That often means our content runs long. Thereââ¬â¢s a reason for that, though. If you want to go more than just puddle-deep into a topic, youââ¬â¢re going to provide something substantive. When we reviewed our top performing content, we discovered our best performing content adhered to this principle. Stuff that went short or cut corners underperformed, while posts that dug deep into research and provided all the actionable steps the reader needed to solve a problem excelled. How Do We Implement This? Weââ¬â¢re big fans of the Skyscraper Technique. Youââ¬â¢ve probably heard about it before. If not, itââ¬â¢s a simple process coined by Brian Dean that entails. Heres how to implement it in two steps: Read the top ten pieces of content on Google for a given topic. Create one piece of content thatââ¬â¢s better and more resourceful than whats already out there. Simple enough, right? Well, from a research perspective, it is. Actually executing that kind of content is (perhaps obviously) substantially more difficult. One way to make this process easier is to start with a simple spreadsheet. Add columns for the following things: Primary keyword. What is the primary keyword being targeted? Check the URL and headline for clues. Secondary keywordsà (as best as you can tell). Title tag. This appears as the blue highlighted text in search results. Meta description. This appears as the short (160 character or less) description underneath the title tag in search results. Length. How long is this content? # of Images. Are images present, and if so, how many? Is video present? Does the page include a video? If so, is it an original video, or one from another site? Downloadable assets. Are there any bonus materials included that people can download (PDFs, templates, ebooks, etc.)? H2 and H3 subheadings. Is the page properly formatted with H2 and H3 subheadings, and which keywords (if any) are present? Missing details? Is there any important information about this topic that the page is missing? Documenting your findings along the way can make it easier to keep track of what your content needs to compete. Hereââ¬â¢s what your spreadsheet might look like (plus a free copy via Google Sheets you can use here): Second Standard of Performance: (Smart and Strategic) Keyword Targeting We also noticed every post we published targeted a clear keyword. Not only that, but they also incorporated strategic secondary (or LSI) keywords. Those additional long-tail terms tie into comprehensiveness by covering all the most important details about a topic (and proving it both to search engines and real human readers). So, we decided weââ¬â¢d never publish a post without a strong keyword (with rare exceptions). Weââ¬â¢ve experimented with that route before. The results have always been underwhelming. How Do We Implement This? Content planning (at least for the Blog) always starts with a heavy amount of keyword research. Weââ¬â¢re not just looking for any keywords, though. They have to meet the following criteria: Relevancy. Are these topics or problems that professional marketers are researching? Volume. We consider relevancy most important, but we also want to target terms that a sizeable portion of our audience will care about. Theme. Does the keyword relate to a task that an existing or upcoming feature helps people complete? Before we start searching for specific keywords, though, content ideas might come from any of the following sources: Conversations with our sales team. What do customers (and prospective customers) say their top challenges are? Social media chatter. What are topics people seem interested in on social media? Feature launches. What content could we create to help people get more value from recently added features to ? Personal skill development. Whatââ¬â¢s something weââ¬â¢ve recently learned how to do that we can share with our audience? Rants. What are things about the industry that frustrate us? Are there ways we think marketers could get certain things done more easily (than the way theyââ¬â¢re typically told)? Seasonal topics. Are there certain things that are most relevant at a certain time of year? Brainstorming sessions. Every once in a while, weââ¬â¢ll conduct a team-wide brainstorming session. This process usually nets a monthââ¬â¢s worth of ideas in under an hour. This video breaks down how it works: Once we have some idea of what content we need, weââ¬â¢ll fire up our keyword research tools. A few of our favorites include: Ahrefs Keyword Explorer: Part of their growing feature suite, this powerful keyword research tool is by far our favorite. It provides an awesome amount of data to help us determine the best keywords to include. Google Adwords Keyword Planner: They say the classics never go out of style. This tool is free and ubiquitous with keyword research. Ubersuggest: This tool is great for spinning off tons of ideas based on one keyword. Feed it a topic and itââ¬â¢ll return a spate of long-tail variations based on Google autocomplete suggestions. (Tip: try exporting that list and pasting it into the Keyword Planner). These are far from the only options out there. However, theyââ¬â¢re the options we use the most. Once weââ¬â¢ve narrowed down ideas we want to run with, we add them onto our internal calendar: If we have ideas we might want to create in the future, weââ¬â¢ll drag them into our Drafts folder (click an item on the calendar and drag it all the way to the right): Recommended Reading: Your Ultimate Content Marketers Guide to Keyword Research Third Standard of Performance: Make Every Piece Actionable Lots of content tells you what to do. Not enough shows you how to do it. This is a major source frustration for us (and the inspiration behind a lot of internal rants). So, we do our best to practice what we preachà and make every piece we publish actionable. What does ââ¬Å"actionableâ⬠mean, though? And what does ââ¬Å"actionable contentâ⬠really look like? Those are common questions we get asked. For us, actionable content shows you how to get stuff done. If it tells you to do something, it either goes through the process step-by-step, or includes a video or link to another resource that does. How Do We Implement This? We make sure our content is actionable by always includingà step-by-step breakdowns with whatever visual aids a reader needs to understand what to do. To make your own content more actionable: List the steps required to complete a task. And if youââ¬â¢re going to ask someone to do something in your content, show them exactly how to do it. Add in screenshots or photos. If itââ¬â¢s possible, give readers some visual guidance. Infographics, charts, and graphs can also be helpful. Consider adding video. If you can show how to do something more easily with video, go for it. Sometimes, a minute-long clip is easier to get the point across than 1,000 words and 25 screenshots. Whatever you do, include actionable follow-through in your content. Depending on your industry or niche, this will almost certainly put you ahead of 90% of your competitors. Taking the time to do this right will take time. However, one single actionable piece of content is probably more valuable to your readers (and therefore, your business) than ten pieces that only scratch the surface of any given topic. One single actionable piece of content is probably more valuable to your readers than ten piecesFourth Standard of Performance: Relevancy The best content on a topic your customers donââ¬â¢t care about is useless. Youââ¬â¢ve got to make sure what youââ¬â¢re publishing is going to bring in not just a large audience, but the right audience. Thatââ¬â¢s why we pay close attention to topical relevance when selecting what to write about. The marketing world is big, and thereââ¬â¢s a lot of stuff we could cover. However, if weââ¬â¢re going to get the most from our limited resources, we want to make sure we spend the majority of our time writing about the things our audience cares about most. How Do We Implement This? Anytime we publish a piece of content, we ask: Would our target audience care about this? If not, itââ¬â¢s time to scrap that idea and move onto the next one. No time to waste. Does this topic tie into our productââ¬â¢s purpose? If not, is it really something our audience would expect us to publish? Is this something we can speak authoritatively on?à If not, why would anyone listen to us? A more concrete means of determining relevance is to check who else is covering that topic. If sites or companies we consider peers, friends, or competitors are covering it, then thatââ¬â¢s a strong indicator itââ¬â¢s relevant. Of course, we take things on a case by case basis though, using our best judgment. Recommended Reading: The Best Way to Document Your Brand Voice Guidelines (Free Template) How to Establish Your Own Standards of Performance This is what works for us. However, every company (and marketing team) is different. Your standards of performance should reflect whatââ¬â¢s unique about your company, philosophy, and approach.
Saturday, February 15, 2020
Analysis of Competition Bikes Inc Term Paper Example | Topics and Well Written Essays - 1500 words
Analysis of Competition Bikes Inc - Term Paper Example Income Statement is one of the fundamental financial statement that provides results of revenues, earnings, and EPS (Earning Per Share). The income statement provides a consolidated view of the revenue a company earned, the expenses it incurred and its effect on the bottom line, i.e. the profit during a certain period of time. It is a mirror to the investors reflecting on company performance and its potential to perform. Essentially a company should be earning more than it is spending and thus signal profit earning opportunity to the investors. The horizontal analysis of the Income Statement of Competition Bikes Inc. would compare the performance of the company during the year 2006-2008. The following is a snapshot of the Income Statement of company during 2006-2008 along with its horizontal analysis. We have compared the Income Statement of 2007 keeping 2006 as the base year and then analyzed the performance of 2008 keeping 2007 as the year of reference. Horizontal Analysis of Incom e Statement 2006-2007 As we have mentioned earlier, there are two major sections of an Income Statement: Revenue, Expenses, and Profit. Revenue minus the expenses is the profit and we would look at the companyââ¬â¢s change in revenue and overall expenses during the period of 2006-2008. As it is evident from the horizontal analysis of 2007 with 2006 as the base year, revenues have increased by 37.5% during the year 2006-2007 due to the increase in Net Sales by 33.3%, which shows that the company is strong in its area of operation. The Cost of Goods Sold also increased by 31.8%, which is very close to the percentage change of Sales during the year, thus indicating that it is not a negative sign. It is a concern for the company even if the profits are high when the increase in Cost of Goods Sold is not relative to the increase in Sales. A definite weakness for any company is its increasing expenses, specifically administrative expenses. The Selling expenses also increased during the year by 33% including the expense on advertising that increased by 37% and administrative expenses increased by 20.4%. A major chunk of the administrative expense is the expenditure on Research and Developed which increased by 37.5%. The company believes in bringing a superior product to the market that has quality as well as first movers advantage with it, and it provides the company a strong selling potential. Thus, the overall increase in the expenses was by 24%, which is not a positive sign for any company, specifically increment in administrative expenses exhibit operational inefficiencies as the company cannot justify the expenses with any particular expansion project. However, a more clear idea of selling and administrative expenses as compared to the sales would be evident in the vertical analysis of the company. The operating income of the company, which is the revenue minus expenses increased by 154.6% and the overall profit before income tax and the Net Earnings increase d by more than 300% showing abnormal but phenomenal growth. A horizontal analysis of year 2007 keeping 2006 as the base year reveals positive growth for the company in terms of Sales and the overall Net Earnings that shows that Competition Bikes Inc. is moving in the right direction and growing. The major strengths of the company lies in the increase in S
Sunday, February 2, 2020
TOWER OF LONDON (LONDON) Essay Example | Topics and Well Written Essays - 3250 words
TOWER OF LONDON (LONDON) - Essay Example The Tower of London which is also known as ââ¬ËHer Majestyââ¬â¢s Royal Palace and Fortressââ¬â¢ is the royal palace of England which is made up of several buildings. The Tower of London was made in order to control and protect the whole city. The architecture is a complex that consists of several buildings and is surrounded by a moat and defensive walls. It is a significantly important landmark in London famous for the several features that it has. The White Tower was built in 1078 by William the Conqueror and was marked as a symbol of oppression which was imposed by the new elites. The castle has been used for many purposes from being a prison to a royal residence. One of its most important features is that its Jewel House houses the Crown Jewels which include symbols of royalty, a collection of crowns, swords, rings, and scepters. These historical items and the layers of history which is related to the Tower of London is what make it significant since it was built and till today (Cline 14). The Tower of London was built in 1066 by William the Conqueror and it holds immense universal value because of its cultural features and qualities. Its finest quality is its landmark setting in the City of London which is suitable for both controlling and protecting the city. It is set as a gateway to the capital and previously as the gateway to the Norman kingdom. Its location was chosen strategically at the north-end of Thames River and it serves as a separation point between the powerful monarchy and the developing capital city. The tower served a double role as a protection provider for the city through the defence walls and structure as well as the structure to control the citizens. The tower was a very tall building and it was the highest in its surrounding till the 19th century (Parnell 32). The tower also served as a symbol of Norman power as it was built to demonstrate the Norman power. The Tower significantly represents the Norman Conquest of the 11th century more than
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