In Literature, Women Are Good and Men Are Evil Essay -- Good vs Evil

What is good without evil? Without evil, there would be no possible way for good to exist. They complement each other, without one, you cannot have the other. Yet somehow evil always seems to outweigh the good. This is shown in various literary periods throughout history. There are many different ways that both good and evil can be shown. Good can be shown when someone is being kind or loving. The color white is often associated with good because it symbolizes a lamb, who is soft and sweet, a gentle creature. Evil would usually be associated with black. Black symbolizes evil because when people think of black, they think of darkness. The dark is scary and unpredictable so it is natural to associate it with evil. Without having an opposite to compare something to then it’s nearly impossible to define it. Good and evil are defined so easily because when people think of good, they see the opposite of evil and vice versa. Throughout many works of literature, men have been known to be evil/deceitful when it comes to women. Women are seen as the good in literature, not in all but in most cases. Authors such as William Blake and Christina Rossetti illustrate this and also evil in their literature to show their belief that evil dominates the world and good lies in the shadows but in the end, the good always prevails. In the â€Å"Goblin Market,† there are two sisters named Lizzie and Laura, one of the sisters falls ill after she is victim to the evil of the goblins in the market but the good overcomes their evil when Lizzie does the right thing by going to the goblin market in search for a way to cure her sister. Lizzie portrays the good in this poem, while Laura and the goblin men show the evil. Lizzie knew and stood firm on her ... ...lish Translation)." Poetry Foundation. Poetry Foundation, n.d. Web. 01 Apr. 2014. Blake, William. "Infant Joy." Poetry Foundation. Poetry Foundation, n.d. Web. 01 Apr. 2014. Blake, William. "Infant Sorrow." Poemhunter.com. N.p., n.d. Web. 01 Apr. 2014. Davidson, James. "Beowulf - Good vs. Evil." StudyMode. N.p., n.d. Web. 01 Apr. 2014. Jevon, Amy. "The Dark Bible: Women's Inferior Status." The Dark Bible: Women's Inferior Status. N.p., n.d. Web. 01 Apr. 2014. Johnson, William E. "Good vs. Evil." Poetry Foundation. Poetry Foundation, n.d. Web. 31 Mar. 2014. Rossetti, Christina. "Goblin Market." Poetry Foundation. Poetry Foundation, n.d. Web. 31 Mar. 2014. Smith, Robert. "Evolution of American Literature." Evolution of American Literature. N.p., n.d. Web. 01 Apr. 2014. Williams, James A. "Role of Women in Literature." StudyMode. N.p., n.d. Web. 01 Apr. 2014.

Compare the Roles That Elizabeth Proctor and Abigail Williams Play in The Crucible Essay

A mother, a wife, a friend: Abigail wanted to share a family with John Proctor. In some aspects she was jealous of Elizabeth, as she had the one thing in the world that Abigail desperately yearned for. â€Å"Oh, I marvel how such a strong man may let such a sickly wife be† We can see here that Abigail is being sarcastic to manipulate Proctor in falling for her. â€Å"Oh† shows she is taking a calm and subtle approach to get what she wants. Though Abigail is pretending to be angry at Elizabeth for being the cause of Proctors rejection towards her, we can clearly see that the empowering emotion over here is envy, towards Elizabeth and Proctors marriage. Abigail resorts to name calling to cast doubt in Proctors mind and she attempts to compliment Proctor to try and get a taste of everyday life as Elizabeth. The Status’s and reputation’s of the people in Salem were shockingly important to them. Labels and stereotypes were incredibly common and the people tried their utmost best to protect their prominence. To the locals Abigail Williams was an innocent orphan and the niece of the reverend, other than this they did not think much of her. So when she went out of her way to accuse the respected people and it became public gossip about the truth of her affair, Abigail’s cherished esteem in the community was suddenly questioned. â€Å"(In a temper): My name is good in the village! I will not have it said my name is soiled! Goody Proctor is a gossiping liar! † Arthur Miller has used short sentences to show the reader that Abigail is extremely angry; this is a quote from act 1, therefore it gives the reader an impression of Abigail’s character. Miller wanted to show the true colours of Abigail’s persona and he was successful in this. The exclamation marks shows the emphasise of her words, Abigail is fuming at this point and concentrates all that irritation at Elizabeth. From a orphanage, it was obviously hard for her to compose a â€Å"good name† for herself; however Abigail’s determination had driven her to demand a better life for herself. She did not want all her accomplishments to be shattered by â€Å"Elizabeth’s lies†, so tried to criticise her by calling her a â€Å"liar†. This challenges her character as the readers are perfectly aware of Abigail’s dishonest nature, we all know that she is the one who is deceitful and craves vengeance, and Elizabeth is the direct opposite. From the beginning of the play Abigail’s intentions were clear, she obviously wanted to develop her relationship with John Proctor and gain his respect. Abigail was a young, naive and narrow-minded maid who did anything to save herself, no matter who she disappointed along the way. Elizabeth was a totally different person. Elizabeth’s motivation came from the passion of raising her family; she wanted to restore the trust in her marriage to Proctor, for the benefit of her children. She was much older, wiser and she devoted her life to her religion. I wake and walk about the house as though I’d find you comin’ through some door† Miller gives a childish effect to this quote and makes Abigail sound like a love struck puppy, this reminds the reader that she is only a teenager. This quote illustrates that her love towards Proctor is enduring and it also demonstrates her repulsion towards Elizabeth. The witch trials were an obvious case of McCarthyism, the court of Salem did not require much evidence for prosecution. It was simply unjust! The people at the bottom of the social hierarchy system had an even inferior chance for survival. Although the people were given a chance to avoid death by â€Å"confessing to their sins†, this was an excessive act and showed that the people were deprived of rights. Elizabeth is understood to be extremely pious; she controls her emotions and buries her feelings of anger towards Abigail to avoid any uncontrollable outbursts of extreme emotions and frustration. However Abigail takes pride in her hysteria. This highlights the fact that the age difference between these 2 women is phenomenal. â€Å"He have his goodness now. God forbid I take it from him! Elizabeth is much more composed than Abigail, even though she is losing her husband she is happy for him, as she believes he is now at peace. Throughout the play John struggles with his feelings that he was not a good man. Hale tried his best to save John from being hanged to death but Elizabeth believes that he is finally going to be cleansed of his sins, as he has finally come out the dark about his affair. She loves him so much that she is willing to let him go. She feels that he is doing the right thing. She takes the name of God to justify herself. A Selfish, stubborn and shameless stray: Abigail was not the forgiving type. Once someone had double crossed her, she did not take it lightly; Abigail created fear in the hearts of her peers. She even turns against her friends to make her story more convincing. Due to the fact that her parents were shot in front of her, she has never learnt to accept this and this has limited her well- being, so she blames every one else. On the other hand Elizabeth was selfless and even though her â€Å"loyal† husband betrayed her integrity, she learnt to overcome this and forgave him. (in agony): My husband-is a goodly man, sir. † Unlike Abigail, Elizabeth has never told a lie in her life, however the one time it would save her life, she tried to save her husbands reputation. This may be an act to show forgiveness to Proctor as she may have thought it was her last opportunity to see him. She dedicated her life to being a good Puritan so wanted Proctor to live a peaceful and guilt- free life without her. However she may have felt that it was her duty to conceal the truth for her husband’s case, as she has been the one who has been more interested in preserving appearances. If they put aside their detestation towards each other, then they would actually have more in common than they let on. Firstly, they are in love with the same man, they are both religious and they both aspire to fulfil their motives (whatever they may be). Although they have extremely different intensions that drive them, they are both very ambitious and stubborn. They both try to exert influence on society as they want to be remembered after their deaths. Also, in the end they both lie, although for alternating reasons.

Abortion is Not Ethicial Essay - 729 Words

When one thinks about a topic with many opinions and views, abortion come to mind. Is it murder if the child is not born yet? Abortion is one of the most controversial topics in the United States. Mother Teresa said â€Å"If we accept that a mother can kill even her own child, how can we tell other people to not kill each other? Any country that accepts abortion is not teaching its people to love, but to use any violence to get what they want.† Some may think it is ethical to snatch the life away from an unborn baby. A baby is like a fresh start, a new beginning. It can be something! He can be a doctor and cure cancer or a peace activist and end world violence. With the right guidance a baby can be anything, and do everything. Babies are†¦show more content†¦A fetus cannot breathe yet, but it can move, and think, and eat, and it has feelings. There are many things a human being needs to feel alive, but only one thing we need to actually be alive, a beating heart. At six weeks gestation a fetus has a heartbeat. So how are they not alive? Pro-choice abortion is the belief that women have the right to choose to abort a baby from their body. The pro-choice view is that a baby does not have human rights within the mothers womb. However, whose choice should really be protected? The mother who no longer wants her baby, or the baby who wants to live and be alive. By calling those still in the womb a â€Å"fetus† and those outside the womb a â€Å"baby† it is easier for a woman to abort their un-born baby. Some women are driven to abortion. Rape, incest or even poverty are just a few reasons women believe abortion is ok. They think it’s their only choice and they just cannot have a baby they cannot afford, or was forced inside of her. Should abortion ever be ok, even under these circumstances? Should a baby with a disability not to deserve to live? At what point should even the extreme need of an abortion not be ok? Babies can live outside the womb around twenty-three weeks. At this point it should no lo nger be abortion, it is murder. There are circumstances where pro-choice can be ok, but should we be able to decide whether killing a baby is ok or not?

The Political Problems Of Burma - 1621 Words

Burma, also known as Myanmar, has been independent since 1948 and is involved in one of the world’s longest on-going civil war. The British and Japanese occupation from 1924 to 1948 exacerbated tensions between ethnic groups. The country is also characterised by its unstable political regime, mainly military ones, and its diverse ethnic background. The main ethnic group are the Bamar and occupy 60% of the land (Laoutsides and Ware, 2016). But no less than 135 ethnicities occupy the 40% left. Identity in the country is seen as the main explanation as to why the country cannot solve its political problems and is in constant conflict. We can wonder however to what extent can the conflict be understood by solely focusing on identity. If identity is an important factor in the emergence of tensions it is only one facet of the problem. Alternative theories to the identity explanation on the causes of civil war are polarised between grievance and greed theories (Ballentine and Nitzschke, 2003). However, it is possible to have a complete understanding of the causes and dynamics of ethnic conflict when combining these two set of theories together. Conflict arises from the grievance of an ethnic group but is then maintained by the actors’ greed. First, we will see the limits of identity theory in explaining ethnic conflicts using the example of Burma. Then we will see how grievances can initiate conflict and how the greed theory explains why it then persists. Finally, we will apply ourShow MoreRelatedCoca-Cola Back In Burma1686 Words   |  7 PagesSituation Analysis and Problem Identification The release of economic sanctions on Burma by the United States has opened doors for the world’s most recognizable beverage brand, Coca-Cola, to enter a rapidly growing consumer market. However, Coca-Cola is challenged with developing a strategy to ensure direct investments are protected despite the Burmese legal system. Entering into the Burmese market poses many political, economic and legal issues. The important question that must beRead MoreHermes Fund Management Analysis1117 Words   |  5 Pagesresponsibility and accountability of business’ documents that in 2008, Hermes Equity Ownership Service (EOS) considers whether they should support Total, one of its clients, a giant French oil company operates a business in Burma/Myanmar and should they accept Total s invitation to visit Burma/Myanmar. David Pitt Watson, founder of Hermes EOS has said: Hermes philosophy is different from most founds. It seeks to create value for our clients in the companies in w hich it invests, not just trying to pickRead MoreEssay about Siam Canadian Foods1260 Words   |  6 Pagesrevenue of 1.25% on sales contracts, usually denominated in US dollars. Problem Statement: a) Jim Gulkins dilemma to invest in Burma: Jim Gulkin, the founder and managing director of Siam Canadian Food Co. is considering a business investment in Burma which would allow him to expand the frozen seafood side of his business. The dilemma he faces is deciding whether to invest in Burma now with the current political, economical, and geographical uncertainties. SWOT Analysis: Strengths: Read MoreThe Political Engagement Of Burma1634 Words   |  7 PagesAs Burma seeks to distance itself from China, despite Burma’s failed engagement on the energy front, India may very well be destined to be the major beneficiary. Burma has been grateful that India has focused on education, provision of technology and services, and infrastructure just as much as it has focused on energy (Maini, 2014). With all things considered, China virtually has monopoly over Burma’s offshore gas fields. Its economic and political engagement in Burma is greater than any other countryRead MoreSiam Canadian Foods1204 Words   |  5 Pagesalmost 10 years. Now, (in 1996), as an enthusiastic and highly-motivated entrepreneur, the managing director of the company, Gulkin, saw an emerging opportunity in Burma. Burma, a country in South Asia, a region well-known by Gulkin, has many attractive qualities that could lead to a potential success for the company. Fist of all, Burma is the largest mainland country in the region, with the population of 47 million. This could entail more opportunities emerging for entrepreneurs both inside andRead MoreThe Ten Stages of Genocide by Gregory H. Stanton931 Words   |  4 Pagesgenocide. In this article, Stanton lists ten stages that will occur in a genocide, starting with the stage of classification and ending with the stage of denial. In Burma, a sovereign state, also known as Myanmar, a minority ethnic group named the Rohingya is being discriminated by the majority of the population and the government in Burma. The Rohingya have been denied Burmese citizenship since 1982, when a law was enacted by the state government that excludes the Rohingya as one of Burma’s ethnicRead MoreUnion Oil Company of California1026 Words   |  4 Pagesyears. I n 1992, to find private companies to help develop Yadana Field, the Burma government had formed a state-owned company named the Myanmar Oil and Gas Enterprise (MOGE). In the same year, a contract had signed between Burma and a French company, Total S.A, that gave Total the legal right to revive and build pipeline to transport the gas to Thailand, where Burma wanted to sell it to the government of Thailand. The Burma government believed to receive an estimated few hundred millions a year forRead MoreCHILDREN RIGHTS VIOLATION 1209 Words   |  5 PagesMyanmar has suffered under the military junta rule for most of its independent political existence. Despite growing local pressure and international criticism of the military government in Myanmar, the military junta remains in control by denying all basic freedoms including the media, public protest and civil society. The poor governance in Myanmar has brought about poverty, poor health care, low educational standards and systematic hu man rights abuses. The reason this essay only focus on children’sRead MoreReligion And Government Should Be Kept Separated From Religion1617 Words   |  7 Pagesignored as a significant political influence, it still plays an essential role in international and domestic politics. In a society where religion and politics go hand in hand, most of the people, explicitly politicians, have some kind of faith that they believe in and that guides them to make critical decisions, thus it is impossible to have a true separation of church and state. But, what I am trying to suggest is that currently, Americans support a system in which political decisions are made basedRead MoreA Country Risk Assessments, Mitigation Strategies And Analysis For Myanmar, Mexico And Turkey Countries1741 Words   |  7 PagesSUMMER 2015 CM 565 MANAGING INTERNATIONAL PROJECTS Assignment: Political and Economic Situation ___________________________________________________________ NOTE: Complete country risk assessments, mitigation strategies and analysis for Myanmar, Mexico and Turkey Countries are based considering Acme Overseas Contractors. 1. POLITICAL STRUCTURE AND POLITICAL RISKS IN EACH COUNTRY: (a.) Myanmar (Burma): Political Structure: Myanmar has been ruled by the military Junta from mid 20th century to

What s A True Hero - 856 Words

What s a True Hero is? A true hero is someone with courage and bravely to go beyond in order to help someone, because as a child to an adult it’s a very different view point and Joseph Campbell help us understand what it takes to be a true hero. For many years, many people have used the word hero for many situations that doesn t particularly consider being a hero. If we Google the definition for the word hero; A man of distinguished courage or ability, admired for his brave deeds and noble qualities (Hero, n.d). In some cases this particular example of someone is being nice and trying to do a good deed for someone. For them it might be an act of heroic but there is something to think about. Did they have to be out of the comfort zone to do the act? Did they have to face their fear to do the act? This are some questions that one might ask what are true hero is. A true hero is someone with courage and brave to go beyond in order to help someone What a hero is for others? A hero for a child would be very different from an adult. When one is a kid he or she only know the basic what a hero is: which is that hero helps or saves people. As he or she get older one start adding more characteristic of what a hero is. Not only it will be that someone who saves or helps people, but it will be someone will go above everything to help someone. In a research, White and O Brien asked 520 students from kindergarten to Twelfth grade by having them answer question about what s a heroShow MoreRelatedHuck Finn, a Journey946 Words   |  4 PagesHuck Finn The Hero#8217;s Journey Joseph Campbell describes a hero#8217;s journey as a cycle where the person is a hero from birth. This holds true for the character of Huck Finn because he fits the description of a hero in the book Adventures of Huckleberry Finn. There are different parts of the hero#8217;s journey that can be applied to Huck, such as the first stage which is known as the Innocent World of Childhood. A stage further on in the journey is the Initiation while the last stageRead MoreThe Importance Of A Hero796 Words   |  4 Pageswhen the hero within us is revealed ¨- Bob Riley. In other words, you are not born a hero, doing what you think is right in bad situations is what makes you a hero and makes a hero shed their true skin. Although most people think that a hero has a cape and tights, that is not always true because a hero can be anywhere or anyone. What really makes someone a hero is doing whats right to insure the safety and well being of others. What is a hero? As stated in Kendra Cherry ´s article, A hero is someoneRead MoreIs Odysseus A True Hero1352 Words   |  6 PagesMccann Mrs.Carroll English 01 February 2016 Is Odysseus A True Hero In the story The Odyssey the main character Odysseus is not a true hero. A man with so much hatred and anger should not be someone to hold to a high prestige, or want to be. The needless killing and disrespect to other people s wishes is not part of what a hero should be, or is to endanger the people that he is in charge of. This is why odysseus is not a true hero. â€Å"A favorable wind brought us from the land of Troy to theRead MoreEssay about The True Tragic Hero of Creon in Sophocles Antigone1621 Words   |  7 PagesThe True Tragic Hero of Creon in Sophocles Antigone There has always been a great debate over who is the true tragic hero in Sophocles Antigone. Many scholars would stake claim to Antigone possessing all the necessary characteristics of a true tragic hero, but many others would argue that Creon holds many qualities as well. It is hard to discount Antigone as a tragic hero, because in fact, the play bears her name, but from careful reading, Creon meets Aristotles criteria exactly and fitsRead MoreThe Hero With A Thousand Faces1284 Words   |  6 Pages Analysis of Beowulf In his book The Hero with a Thousand Faces, first published in 1949, esteemed American mythologist Joseph Campbell outlines the fundamental structure every archetypal hero follows during his or her journey in the world of mythologies. Campbell coined the term â€Å"monomyth to describe the stories that follow this structure. The monomythic cycle, commonly referred to as The Hero s Journey, is divided into three primary sections known as the Departure, Fulfillment, and ReturnRead MoreBeowulf As A Hero910 Words   |  4 PagesWhy We Need Heros A hero, â€Å"a person noted for courageous acts or nobility of character†(â€Å"Hero†). A hero shows much more than honor and glory, they sacrifice their own life to selflessly help out the lives of others. By having heroes it gives us hope, wisdom, and justice throughout the nation. The three main types of heroes include an epic hero, superhero, and your own personal hero. These heroes show that it s more than the cape or armour they wear, they show the true meaning of a hero by definingRead MoreThe Hero S Journey1352 Words   |  6 Pagesto get to know the Hero and identify with him before the Journey begins. This step refers to the hero s normal life at the start of the story. Next, is the ‘Call to Adventure’ and the hero is faced with something that makes him start his adventure. This might be a problem or a challenge he needs to overcome. Following that step is ‘Refusal of the Call‘; when the hero attempts to refuse the adventure because he is afraid. After that is ‘Meeting the Mentor’ which is where the hero encounters someoneRead MoreMy First Military Institute At Fort Sam Houston1164 Words   |  5 Pagessacrifice to defend our country s freedom. I recall asking myself â€Å"What is a hero? And what it symbolizes in our modern world?† and â€Å"What does a hero look like?†, my vision of a hero as a kid included a cartoon character with superpowers wearing a cape, Instead as I stared at a young Army Sergeant, burned beyond recognition sitting on wheelchair, unable to walk as he lost both limbs while in combat, That is when I recall asking myself again, â€Å"What is a hero?† The term hero com es from the Ancient GreeksRead MoreOdysseus as an Epic Hero859 Words   |  4 PagesA true epic hero has many very defining characteristics. Usually you will find this hero to be the ‘alpha male. With an almost super hero personality, epic heroes are extremely above an average human being. This character must be of noble birth, and as a result, this gives them great respect and many resources. There is a deep reverence for the gods and this helps the hero through tough times. An epic hero is bravery than the other characters. They are willing to take bigger risks and reap greaterRead MoreAre Athletes Heroes? Essay1166 Words   |  5 Pagesones= feats or achievements. While researching this topic, I have found that there are numerous ways to describe a hero. What makes a hero? I have determined in my opinion, that the word Ahero@ consists of ones accomplishments, actions or service that leads to the betterment of others. From my definition of the word, exceptional athletes do have the potential to be heroes. The word hero has been used broadly for many years. The word has found different variations of its meaning throughout a time

“Night” Point of View Essay Free Essays

David Wicks1-15-12 Mr. ChesnoffEnglish 10H P. O. We will write a custom essay sample on â€Å"Night† Point of View Essay or any similar topic only for you Order Now V #2 As the seemingly endless, grueling, painful run from camp to camp came to an end, we had to endure yet another horrible situation. Due to the excitement of arriving at our destination, we all packed into the barracks too quickly. People were being trampled and suffocated under the mad dash of the freezing bodies. I was one of the unlucky ones who had been pushed, shoved and fell and now was being crushed under the weight of the ice cold flesh. I surely would have been killed by the lack of air or under the immense amount of weight that was crushing my frail body. I stayed calm for a moment to collect my thoughts and then gathered up my strength to yell, ‘†You’re crushing me†¦ have mercy! ’ I thought, I’ve made it this far and I can’t die like this. Once more I mustered up the strength to exclaim, ‘you’re crushing me†¦ mercy, have mercy! ’†. To my surprise the body right on top of me answered my cries of help. It was Elie, the boy I remembered from my original work camp, he was the one who received 25 lashings. What a surprise to meet him here! I was surprised and a little delighted that someone I knew had made it this far. I explained to him how I was tired, and how my feet were swollen and hurt me because of the ice cold stiff ground we were forced to run on. In addition I told him I was worried that the weight of the people would break my violin and that I needed to find a way out. I had hid my violin under all of my garments while I ran and wherever I went to keep it safe. This violin was the only link left that I had with the outside world. I needed to keep it safe at all costs. I managed to slip away from the cluster of bodies and found an empty part of the room where I pulled out my bow and brushed off my violin of all the dirt and snow. I took a moment to observe what the Germans had broken us down to. I can only describe it as lifeless skeletons, who live only to see their next ration. The sight was too much for me to bear. I thought of the most moving and inspirational piece that I knew and I began to play parts of a Beethoven concerto. I knew my ultimate fate yet I continued to play. As things calmed down, I had noticed that my music had put many to sleep including Elie. I played for about ten minutes until I had finished my piece, that’s when the guards came for me. With club in hand I was held back as I watched my violin get smashed, crushed and turned to nothing. I had just witnessed my last true happiness, my last connection to the world outside these gates, outside these restraints. I opened death with open arms because I knew that though they could kill my body, they could never kill my legacy. How to cite â€Å"Night† Point of View Essay, Essay examples

Marketing for American Marketing Association- myassignmenthelp

Question: Discuss about theMarketing for American Marketing Association. Answer: Key concepts According to American marketing association (AMA), marketing is tasks set of organizations and processes for developing, communicating, delivering and exchanging offerings which are worth to clients, society and customers. In addition, the United Kingdom Chartered Institute of management (CIM) terms marketing as the process of management meant for identifying, anticipating and meeting the needs of the customers. AMA and CIM have a different views on the definition of the customer. AMA termed it as the final consumer or user of the products and services,. Also, it is defined as decision market of the buyer or the prospective purchaser. Buying center is also a term understood from the definition of customer and has use organizational buying behavior theory to address the industrial customers. The buying center has role such as being influencers, gatekeepers, buyers, and users (Kotler and Keller (2012, p.188) In regards to consumer and business markets, Kotler and Keller (2012) pointed out that business markets have fewer and larger buyers. It also has closer customer-supplier associations and localized and concentrated buyers. AMA defines business to consumer as a business which markets it goods and services to buyers and business to business is the type of businesses which market their services and products to other businesses. However other terms with the same manner of description are government to business and government to consumers. In an aim to show more ways which businesses can be associated, there was development of a more complex business relation called B2B2B2B2B2C! Business can be about the relationship between parties and individuals contrary to what B2C and B2B. There were lots of literature developed by marketing academia during the early 1990s. Emphasis was put on developing customer relationships and loyalty. The development of customer relationship management CRM technology flanked this literature development. It assisted in storing, manipulation and analyzing lots of data. Different studies were also developed regarding relations marketing for instance (such as Geddie et al., 2005; Leung et al., 2005; and Wan and Ng, 2013) which came up with other types of relations and also compared with relationship marketing. Literature defines marketing orientation as ways in which firm views and acts towards consumers and marketplace. In addition, market orientation is a firm-wide creation of the intelligence of market to current and even future requirements (Kotler et al., 2014). Lots of studies have come up with the difference between superior business performance and market orientation and they have concluded there is a relationship between marketing orientation and its achievements in the marketplace. Studies also show that marketing concepts essentially is the philosophy of the business. There is also need for business to change their ideas and focus on satisfying customers. This is done via producing products which suites demands of customers. Marketing is a process of exchange because it involves satisfying needs of the customer in exchange monetary payment. This can be well understood by theories such as social exchange theory. The theory has been well used to explore different types of transactions which could show such relationships. Reference list American Marketing Association (2014) Dictionary. Available from: https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=D (Accessed: 9 July 2014). Jaworski, B.J. and Kohli, A.K., 2017. Conducting field-based, discovery-oriented research: Lessons from our market orientation research experience.AMS Review, pp.1-9. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014.Marketing management 14/e. Pearson. The Chartered Institute of Marketing. (2009) Marketing and the 7Ps: a brief summary of marketing and how it works CIM Insights, pp.1-9. Available from: https://www.cim.co.uk/files/7ps.pdf (Accessed 11 July, 2014)